In this team interview series, we’re introducing each member of the IMSR team as they share key insights into the world of digital marketing, some of their hottest SEO ‘takes’, and more. This week, we’re interviewing SEO Mana...

Google Alerts is an excellent tool that can be used by almost anyone — regardless of the industry. It is especially beneficial for online marketers to keep themselves updated about what’s happening on the internet, what’s new in the indu...

All businesses have finite resources. It mostly comes down to how well businesses use those finite resources to compete with other businesses in the industry. Content marketing is no different. You can only produce so much content with t...

There are multiple factors that come into play when Google determines how much weight a backlink is to be assigned. However, referral traffic is not one of those factors. This was confirmed by Google’s John Mueller when he was asked if t...