In 2021, Google updated its search ranking algorithm with Google Page Experience. Google defines page experience as, “a set of signals that measure how users perceive the experience of interacting with a web page beyond the pure informat...

In this team interview series, we’re introducing each member of the IMSR team as they share key insights into the world of digital marketing, some of their hottest SEO ‘takes’, and more. This week, we’re interviewing SEO Exec...

Content is the lifeblood of any online business. Without high-quality and regular content, it is tough to imagine how an online business can succeed. The best part is that content is useful — in some way, shape, or form — in almost every...

How does the length of a URL affect search engine optimization and search rankings of a web page? The common belief is that a URL should be short and without too much crawl depth. However, is it just a myth, or does a lengthy URL really ...