Ever clicked on a search result only to find the product is more expensive on the actual website? It’s a frustrating experience that can erode trust in online shopping. One of the primary reasons for price discrepancies is the comp...

Ranking product pages can be a bit different than ranking long-form informative blog posts.  Not everyone finds instant success with ranking high-value product pages. In a recent SEO Office Hours session, a person who has been unsuccessf...

Shopping cart abandonment is a big issue for online e-commerce stores of all sizes — big or small. According to stats, shopping cart abandonment accounts for $18 billion in lost revenue every year. In this blog post, we are going to shar...

Most ecommerce businesses across the world are struggling because of the COVID-19 outbreak and the behavioral change in their potential customers. A large majority of ecommerce businesses usually rely on paid search ads, and very few eco...