Bryden Johnson - SEO for Accountants Case Study
Local SEO
2,795.86%
increase in search visibility score
increase in search visibility score
Bryden Johnson is an innovative firm of chartered accountants and business advisers based in Croydon, South London. Having operated in Croydon since 1975, Bryden Johnson is a highly trusted business known for its holistic approach and flexible solutions. However, despite the excellent work being done for their clients, they eventually realized they were missing out on a vast number of additional leads due to a poor ranking performance on Google.
As soon as Bryden Johnson reached out to us for help, we were able to begin formulating an exhaustive new marketing strategy focused on advanced local SEO techniques. Our goal was to propel Bryden Johnson to the top of Google for a range of popular search terms.
increase in search visibility score
keywords on Page 1 of Google
increase in monthly organic users
After some in-depth conversations with Bryden Johnson and thorough analysis of their main competitors, we put together a detailed plan which would enable us to greatly strengthen their level of online influence.
Initial keyword research is a crucial stage in any SEO campaign. We sifted through hundreds of keyword phrases and carefully studied their search volume, tier of competitiveness, and likely user intent. With all of this information in mind, we were able to handpick the most suitable terms for Bryden Johnson to target with their website.
During the earliest stages of our campaign, we conducted a comprehensive technical analysis of on-page SEO elements in order to highlight any areas which were significantly underdeveloped.
Search engines like Google send out robots to crawl websites and investigate how functional and engaging they are. It is important for all pages to be technically optimised, so that these ‘crawlers’ report back positively, allowing the site to be ranked higher for its target keywords.
Here are a few of the most common on-page elements which require improvement:
Title tags Heading tags Meta descriptions Robots.txt Sitemap Rich snippets & Schema tags File names Alt text and Title attributes URL structure Internal and external linking Keyword density Page speed Page design HTTP checks Duplicate content checks And moreIt was clear to us from studying the websites of other businesses in the field that we would need to set up a robust off-page SEO strategy if we were to outrank them on the search engine results pages.
Off-page SEO involves the acquiring of ‘backlinks’ from external web domains around the web. Each link that a business receives from another site contributes to its reputation in the eyes of Google. If most or all backlinks come from legitimate, reliable sources, Google will become more trusting of the site and therefore more likely to rank it higher.
Knowing this well, we quickly went about preparing a proactive backlink acquisition program. After reaching out to many bloggers, webmasters, and influencers, we were able to grow Bryden Johnson’s collection of backlinks and increase their overall level of SEO power on the web.
| Keyword | Current Rank |
|---|---|
| Chartered accountants in Croydon | 1st |
| Chartered accountants Croydon | 2nd |
| Accountants Croydon | 2nd |
| Croydon accountants | 2nd |
| Accountants in Croydon | 2nd |
| Property tax accountant London | 3rd |
| Landlord tax accountants | 4th |
| Landlord accountants | 5th |
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