SEO Blog

Nearly every company or online business has a blog nowadays. It is easy to see why. Content is the undisputed king, and even in this era of digital marketing where businesses are vying for attention of their potential customers and targe...

Poorly designed and out-of-place landing pages can significantly damage a website’s conversion rates. This effect only accentuates in the case of mobile devices — because of the shorter attention span time and the users’ need to get the ...

Google search engine results pages (SERPs) and the click-through rate (CTR) that website owners get have always been a little bit of an enigma. Because nobody has been able to nail a magic rule perfectly, there has been a lot of speculat...

Universal App Campaigns were introduced by Google approximately two years ago. The main purpose of introducing Universal App Campaigns (or UAC) was to help app developers drive more app installs with higher efficiency and less efforts. E...