SEO Blog

When we talk about search engine optimisation (SEO), we usually focus on keywords, content, technical SEO factors, on-page optimisation, and backlinks. But SEO is much more than that. At its core, search engine optimisation is about prov...

Why do online users click on search ads? Are they aware of the fact that they are clicking a search ad? Moreover, are they even aware of the difference between an organic listing and a paid ad. Surveys reveal that most consumers aren’t a...

Is it okay to have an AMP-only website? Or would it be more beneficial to add some traditional, non-AMP pages as well? That is a question that many webmasters have been asking for some time now — especially after the rise of AMP pages. T...

Google has updated Google Search Console to display fresher data and more accurate reports. After a slew of recent updates, Google Search Console is now more powerful and accurate in terms of data representation. Here are a few of them: ...