SEO Blog

Keyword research is still one of the most crucial aspects of search engine optimisation. Although search engines have gotten smarter and do not rely as much on specific keywords as they used to a few years ago, having specific keyword ph...

Google’s latest update, BERT, has made a big splash in the SEO world. Google BERT, combined with other machine learning and natural language processing techniques, helps Google better understand the context of a search query and the sear...

Did you see changes in the search engine rankings for local websites last month? Many SEOs, content marketers, and local website owners experienced the shift in local search engine result pages in November, but the reason for that was no...

Anchor text is an important part of internal and external linking. This is one of those elements that can unlock a link’s potential, add more context for search engines, guide search engine crawlers, and help a website rank higher for ce...