Google recommends best practices regarding Black Friday pages
It is almost time. Black Friday and Cyber Monday are just around the corner, and these events bring hundreds of thousands of deals and discounts — new and old — all around the world. It is also an exciting time for content creators and b...
read moreHow to Create SEO Friendly URLs
URLs are important. In the search engine optimisation world, URLs can not only contain important keywords, but they also help search engines and users quickly understand what a page is about. By making URLs more search engine friendly, y...
read more5 reasons why your PPC leads may not be converting
Running PPC campaigns is an effective way to drive instant traffic and potential leads. When it all clicks, PPC campaigns can be extremely profitable and beneficial for most businesses. However, there are many potential issues you can co...
read moreInternal Linking Best Practices
Links play an important part in search engine optimisation (SEO). Before we jump into the more technical stuff, though, let’s first explain the two different types of links: External links Internal links
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