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Google is sending notifications of HTTP/2 Googlebot crawling to select websites

Google just announced that it is now sending out notices to certain websites. This notice is to let website owners know that Google would be crawling their sites with the more advanced HTTP/2 protocol. What is HTTP/2?

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January 27, 2021 0 comments
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Google’s new SMITH algorithm (and how it outperforms BERT)

Google has a new search engine algorithm, SMITH. And according to Google, it is outperforming Google BERT in understanding long-form queries and content. It remains a mystery whether or not Google is using the SMITH algorithm. It is impo...

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January 11, 2021 0 comments
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Top 10 UK Google searches in 2020

Google recently revealed the top searches in the United Kingdom for the year 2020. Unsurprisingly, coronavirus topped the list. Other terms, related to coronavirus and safety precautions, also dominated searches in 2020. In this article,...

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January 6, 2021 0 comments
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How to maximize the impact of your link-building campaigns

Backlinks are an integral part of any search engine optimisation (SEO) campaign. It is believed that backlinks are in the top three most important search engine ranking factors for Google. However, acquiring high-quality backlinks and bu...

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January 5, 2021 0 comments
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