Referral traffic does not contribute to link equity, confirms Google
There are multiple factors that come into play when Google determines how much weight a backlink is to be assigned. However, referral traffic is not one of those factors. This was confirmed by Google’s John Mueller when he was asked if t...
read moreThe Importance of Structured Data
Structured data refers to the markup that helps search engines better identify and understand a web page. It helps search engines interpret a web page and its content more effectively.
read moreTeam Interview Series: Ryan
In this brand-new interview series, we’ll be introducing each member of the IMSR team as they share key insights into the world of digital marketing, some of their hottest SEO ‘takes’, and more. This week, we’re interviewing ...
read moreGoogle shares new information regarding page title update
Google recently introduced and rolled out a new page title update last month. This new update automatically replaces certain page titles on Google’s search engine results pages (SERPs) to make those titles more relevant to the search query.
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