Bing Goes Big! May Remove Navigation to Page 2 Search Results…

Bing goes big …

According to recent developments, Bing has started to show only one page of search results in some of its long-tail queries.

Where are the rest of the thousands of pages? They are hidden, as Bing believes “they are of lower-quality and, therefore, should be omitted”.

This is a big development. And if this new trend becomes successful across different search engine platforms, search engine optimisation will never be same again.

For now, Bing has started to remove navigation to additional search results for long-tail queries. If you search a long-tail keyword on Bing, you may get only a single page of search engine results — the results which Bing believe are the most relevant and useful.

The concept behind this massive change is to provide its users the required information in a minimalist way, and not to confuse the users with thousands of irrelevant pages. When it comes to long-tail queries, Bing automatically filters the search results and only present the top 10 best-matched pages.

But at the same time, it also indicates the confidence Bing has in its algorithm. They are so sure of their top 10 long-tail search results that they are omitting the rest of them.

Here is how the results page will look:

The above image shows the normal search engine result page — with links to additional search engine results.

The following image shows the new way of Bing’s search engine page with no pagination in the end.

To be honest and fair, Bing still does have a “See all results” link. But they do not have the pagination anymore.

First of all, as mentioned earlier, it shows Bing’s immense confidence in its search engine results. Secondly, it diminishes the chances of other web pages — which are not ranked on the 1st page — receiving organic traffic from Bing.

As an online business, if you are ranking for a long-tail keyword on Bing, you might want to put in some extra efforts to be in the top 10. Otherwise, you will see a huge loss of traffic.

For now, it is not a big issue. But let’s keep our fingers crossed and hope for the best.

In the long run, if this trend continues to short-keyword queries,  websites will have no chance of receiving organic traffic if they are not in the top 10. But for now, this looks unlikely to be used for every search query.