E-commerce is one of the fastest-growing aspects of the online marketing world. It gives an easy entry to smaller entrepreneurs and businessmen. However, the competition is getting tough, and you need every tool in the box to succeed. Fa...

‘Topic clusters’ isn’t exactly a new term in the world of SEO. However, very few SEO professionals and content marketers have truly mastered the concept.  In a world where readers are saturated with content and gaining higher search engi...

Did you know that there are over two million podcasts on the internet? For some, this number might be surprising. That’s not the case for Google, which has long realised the growing importance of podcasts and the important role podcasts ...

Over the last few years, a huge majority of websites have shifted from HTTP to HTTPS. Search engines have been incentivising the transition with better search engine rankings. If you are still on the fence, here are a few benefits of HTT...