2020 is here. Have you prepared a list of what you are going to do better this year in terms of search engine optimisation? As we move forward, SEO professionals and webmasters will continue to face new and exciting challenges. In a dyna...

User Experience, or UX, has always been important, but it has become extremely crucial in today’s SEO world. Metrics such as bounce rate, time on page, and dwell time play a crucial role in helping search engines determine the search eng...

As you may know, Google crawlers crawl websites regularly to see if there is any content that they could index. While this is usually an automated process, there are a few things that you can do to optimise it and make it easier for Goog...

Google is updating its search rankings to elevate original news reports in the search engine results pages. After the update, original coverage of a topic, news, or event will likely be ranked higher and more prominently over follow-up a...