Outranking competitors in the search rankings is important for any business who relies on free organic traffic. Achieving that goal, however, seems daunting and confusing. If you want to overtake a competitor’s website in the SERPs but d...

Content and SEO are two important pillars of any online business. However, despite spending much time and effort on these components, some businesses still fail. If you think you’re doing everything right but are still struggling with yo...

Self-referencing canonicals — to use or not to use, that is the question. Well, if Google’s John Mueller is to be believed, you should use them. According to John, “it is a great practice to have a self-referencing canonical.” But he als...

Search engine optimisation (SEO) and search engine marketing (SEM) often need a big budget. You have to test many things before identifying the ones that actually work and produce results. If you don’t have a lot of money to spend, you w...