Have you ever wondered why Google ranks different websites on the search results pages for two keyword phrases that look very similar? It is not uncommon to see a website ranking for one keyword phrase and then not ranking for another ve...

We all know how important internal links are for Google as well as website visitors. Internal links help users and search engine crawlers navigate to different pages on your website and find web pages that they may not have found otherwi...

Google has confirmed that its Page Experience update for desktop has now been fully rolled out. The Page Experience update for desktop started rolling out on February 22 and concluded on March 3. Interestingly, it only took Google 10 day...

Return on Investment or ROI can usually be calculated fairly easily by using the following formula. ROI (in %) = (Return – Investment / Investment) x 100 So, for instance, if you have spent $2,000 on a project and you get $6,000 wo...