The trend is shifting significantly from desktops to mobile and handheld devices. Smaller screens are no longer a hindrance, as people are getting more and more comfortable with them. They use their smartphones to surf the internet, stay...

Google is the biggest online search engine, and it has significantly changed the way we access content on the world wide web. In the past few years, Google has successfully improved the way we people discover text-based and video content...

Understanding anchor texts and how they work and affect search engine rankings can be slightly tricky. Some SEO professionals pay a lot of attention to anchor texts — way more than they really should. On the other hand, some SEO professi...

Google algorithm updates are not entirely new to anyone in the search engine optimisation world. These updates are frequently rolled out by Google to improve the way websites are ranked in the search engine results pages (SERPs).