Search engine optimisation is constantly evolving. What started years ago as a rather simple act of publishing content on your website has evolved into so much more. Search engine algorithms and ever-changing SEO trends have made it slig...

Following the (partial) success of Accelerated Mobile Pages (AMPs), Google is now taking further steps towards faster loading web pages and developing web standards that would allow non-AMP content to load almost instantly. Find out here...

Google Analytics is an amazing and powerful analytics tool. In fact, it is the most widely used analytics tool currently available on the web. However, we can’t deny the fact that Google Analytics can be very daunting and overwhelming — ...

Website loading speed is quickly becoming an important aspect of search engine optimisation. Moreover, the loading speed of your website not only affects search engine rankings but it also has a direct impact on your site’s conversion ra...