Keyword research is still one of the most crucial aspects of search engine optimisation. Although search engines have gotten smarter and do not rely as much on specific keywords as they used to a few years ago, having specific keyword ph...

Anchor text is an important part of internal and external linking. This is one of those elements that can unlock a link’s potential, add more context for search engines, guide search engine crawlers, and help a website rank higher for ce...

Google rarely shares tips on how to improve content. So when an official source does share tips on how to improve web content, it is always worth talking about. Recently, Google’s John Mueller was asked a question on how to improve web c...

Last month, Google introduced BERT — Bidirectional Encoder Representations from Transformers — which would help Google better understand online search queries with proper context. The algorithm update made many headlines about what it is...