Content marketing strategy is often at the centre of your overall online marketing plan. After all, it is the content that drives traffic, connects you to your audience and potential customers, helps drive sales, and also supports other ...

Websites generally need a constant flow of content, if they want to survive and compete in the search engine results pages for free organic traffic.  This constant need to publish new high-quality content often becomes a big problem for ...

Google Ads allows digital marketers to run two types of ads: Search Network ads that appear on the search engine results pages whenever someone searches for relevant keywords. Google Display Networks that display text and image ads on we...

Do spam reports lead to manual actions by Google? Nobody knew about it precisely, but many SEO professionals believed that the two are correlated. However, Google’s Gary Illyes recently clarified that spam reports only represent a small ...