In a recent email that some Google advertisers received, Google has hinted on automatic campaign management. It’s a new pilot program, according to Google’s spokesperson. As per this program, Google will start managing campaigns through ...

Google recently updated its Rich Result testing tool. According to the new update, you can now edit the code directly in the Rich Results testing tool and see how those edits would look like in real time. This announcement by Google was ...

Why do online users click on search ads? Are they aware of the fact that they are clicking a search ad? Moreover, are they even aware of the difference between an organic listing and a paid ad. Surveys reveal that most consumers aren’t a...

Is it okay to have an AMP-only website? Or would it be more beneficial to add some traditional, non-AMP pages as well? That is a question that many webmasters have been asking for some time now — especially after the rise of AMP pages. T...