In a recent announcement, Microsoft confirmed that Bingbot is going evergreen, just like Googlebot. As per the announcement, Bing will adopt the Chromium-based Microsoft Edge browser for rendering web pages and running JavaScript with Bi...

As an SEO professional or webmaster, you must have heard the term ‘dwell time’ many times. But what does it mean? More importantly, does dwell time really matter in search engine optimisation (SEO)? And whether you should focus on optimi...

Traffic coming from mobile devices (smartphones and tablets) has been on the rise for the last few years. Some businesses even get more visitors from mobile devices than desktops. With more traffic comes more conversions, sales, and mone...

It is a common strategy to run a few PPC campaigns to get some initial data for gauging audience interest and shortlisting keywords and ideas for the upcoming SEO campaigns. PPC campaigns can indeed offer a ton of valuable data to power ...