Content marketers and SEO professionals know the importance of keywords. After all, it is the keywords that people use whenever they have to find something on the internet. Therefore, including high-volume and relevant keywords on a web ...

It is always a good idea to periodically audit your Google Ads account and see what improvements you can make. But it becomes essential when you have to start working on an existing account for the first time. In that case, you should al...

So, you have landed an SEO job or started your first website? Congratulations! But what’s next? What do you do first to hit the ground running? What are some of the steps that you should take right away? Here is a list of 7 such SEO step...

Google recently slipped an update that will likely irk most Google Ads advertisers and SEMs. According to this update, Google will show less search term query data and will instead only show the terms that were searched by a lot of peopl...