“Above the fold” content has always been given preference by web designers, content marketers, and SEO professionals. But is it the same with Google? Does Google also prioritise and give preference to above-the-fold content when it comes...

Search engine optimisation or SEO is a huge and dynamic field. For beginner online business owners and SEO professionals, it can become overwhelming and daunting. There are so many search engine ranking factors, Google algorithm updates,...

Google Analytics is an integral part of any online business and its marketing strategy. Without Google Analytics, you wouldn’t be able to know who your audience is, how they find your website, and how they interact with its content and d...

Starting with an old Google Ads account can be overwhelming. However, by analysing and reviewing a few things, you can get up to speed.  Here are 6 things that you should review when you are starting with an old Google Ads account.