Over the past couple of weeks, website owners and search engine optimisation experts have been noticing sudden changes and volatility in search engine rankings. It is a rare phenomenon and very unlike Google to affect search engine ranki...

You might have already read The Outline’s latest controversial article in which it was revealed that many publishers from top companies and blogs take bribes for creating backlinks. As we are all aware of the power of backlinks, it is no...

Local search engine optimisation can be tough. Google’s local three-pack search results encourage a fierce level of competition, because of which local businesses adopt aggressive SEO strategies. The problem arises when you — and all you...

When we talk about search engine optimisation, we right away think about optimising websites for Google. There is no doubt that Google is by far the biggest search engine out there. For most websites and online businesses, more than 75% ...