Does structured data improve a website’s search engine rankings? It has always been debatable, but that’s not the case anymore. Google’s John Mueller has recently confirmed on Twitter that Structured Data — although, indirectly — affects...

Did you ever notice that most successful online businesses use pay-per-click marketing? Although many online business owners see PPC ads as a pit for losing money, there are many who are successfully banking on PPC ads to run and sustain...

Did you recently notice any sudden drop or gains in the search engine rankings? If yes, you are not alone. Over the last 7-10 days, several webmasters have reported either an increase or decrease in their search engine rankings. SEO expe...

What do you do with the old and outdated content on your website? When it comes to content creation and online marketing, we usually believe that any content is good content for as long as it brings traffic and potential leads. That is t...