A website may have to be restructured or revamped for a variety of reasons: capturing new markets, repositioning, rebranding, etc. And while revamping or rebranding a website may seem harmless, it may have a significant impact on search ...

These Google core algorithm updates have become like London buses — one immediately after another. Google just rolled out a couple of updates in June — one of which was a core algorithm update. The core update was then followed by two sp...

Old, low-quality, and embarrassing content is a constant for content marketers and publishers across the globe.  You create a website and start publishing content that you think is great. A few years later, you take a look at all those o...