Content quality vs. quantity? Google’s John Mueller shares advice
All businesses have finite resources. It mostly comes down to how well businesses use those finite resources to compete with other businesses in the industry. Content marketing is no different. You can only produce so much content with t...
read moreReferral traffic does not contribute to link equity, confirms Google
There are multiple factors that come into play when Google determines how much weight a backlink is to be assigned. However, referral traffic is not one of those factors. This was confirmed by Google’s John Mueller when he was asked if t...
read moreA quick look into Google’s 6 big search ranking factors
It is believed that Google has more than 200 search engine ranking factors. Google uses a combination of all or some of these search engine ranking factors to determine how each page should rank for each search query on the search engine...
read more6 common keyword research mistakes to avoid
Keyword research is usually the first and biggest aspect of any SEO strategy. A well-rounded, effective keyword research strategy helps you identify high-traffic, low-competition keywords that are not only relevant to your business and a...
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