Google has confirmed a new core algorithm update that started rolling out on December 3, 2020. Google is calling this update the December 2020 Core Update. The Google Search Liason Twitter handle announced the December 2020 Core update:

Anchor text is often one of the more ignored aspects of SEO and, more specifically, link building. How to pick the right anchor text? What should the link profile look like? Are long anchor texts better than short ones? Google’s John Mue...

Microsoft recently announced a user-behaviour analytics tool that is free and GDPR compliant called Clarity. Clarity aims to provide relevant data and insights to webmasters and help them understand how visitors interact with their websi...

Google BERT is on track to becoming a major part of the Google search engine ranking algorithm. It seems like as Google BERT grows in functionality, it may impact exact match keywords and devalue their importance. This concern was raised...