By now most marketers have understood the true power and potential of split testing or A/B testing. Failure isn’t a failure if you learn from it. And that’s exactly what you can achieve by A/B testing. This is all the more important in t...

Facebook ads have the immense power of generating tons of traffic and conversions for any website. Whether you are a freelance consultant, a florist, or an e-commerce store, you can generate many new customers with Facebook ads at an aff...

The way Google displayed Accelerated Mobile Pages (AMPs) was always a problem for publishers. However, as promised, Google has now announced a major change that makes it possible to see and share publisher’s URL for AMPs. Here is a littl...

Facebook video is going to be the next big thing in 2017. At least, this has been the prediction by most social media experts and digital marketing professionals for quite some time. As per recent updates, it’s becoming more and more of ...