5 KEY Benefits of SEO for Small Businesses
SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates.
SEO also helps build brand awareness for your business as search engine users are more likely to trust a site that are on first page of search engine results pages (SERPs) than brands who are not.
If you’re a small business owner, you should utilise SEO to build a strong web presence and bypass your competitions to gain new customers for your business and take it to the next level.
Here are top 5 KEY benefits of SEO for small businesses:
Related article: Local SEO Factors for Small Businesses
1. User-Friendly Websites
SEO will help small business owners create a faster, smoother, and user-friendlier website. Although most people still hang on to the old definition of SEO, thinking that it is only about optimising for the search engines, however, today SEO is also about improving user experience too.
Well-structured, clean, and uncluttered websites compels a casual visitor to stay longer, thereby decreasing bounce rate and increasing page views. Similarly, highly relevant content (sales pages and blog articles) keeps you readers happy as they are more likely to solves answer their questions, solve their pressing issues and helps them find exactly what they’re looking for on your site.
On-page SEO, if done properly, makes your users happy, which makes search engines happy too as they love to serve high quality information to their users.
2. Bring in MORE Customers
Let’s face it, one of the main reasons for having a website is to stand out from your competition and increase your customer base. Otherwise, why invest 1,000s of pounds (£) on marketing, right? Businesses that have a SEO optimised website bring MORE customers and grow as twice as fast than businesses who do not have one.
SEO is probably the most efficient and affordable marketing strategy that exists today. Moreover, it will only bring in customers who are actively seeking to find your product or service!
If you’re willing to spend few hours of time, energy, and small amount of money, SEO will help brings “targeted” traffic to your website, and eventually more customers to your business than any other marketing tactics you’ll ever use.
3. Better Conversion Rates
SEO-optimised websites loads faster, are easy to read and surf, and will display properly in almost all types of devices, including mobile and tablets. Websites that are easy to read and navigate are more likely to grab and hold attention from your readers or visitors – i.e. they’re more likely to become your loyal customers, subscribers, and returning visitors.
4. Build Brand Awareness
One of the benefits of getting higher rankings on the SERPs is building brand awareness. When your sites appear on the first page of major search engines such as Google, Yahoo, and Bing, your potential customers are more likely to trust your brand when they search for a particular term rather than other brands that don’t have a strong web presence.
That is why small businesses that want to build better brand awareness (either locally or expanding nationally) must invest in SEO and start gaining top rankings for the KEY terms related with their business. We’re not in the 90s anymore; search engines now play a significant role in making or breaking your brand.
5. Bypass Competition
Let’s take an example of two businesses that are in the same industry, selling similar products, at similar prices. One of them has an optimised website while the other has a non-optimised website. Considering everything is else is equal, which company do you think will attract more customers to their website from local searches? Which company will likely grow faster and become more successful?
Search engines and SEO are very powerful. If your competitors are doing SEO marketing, simply you must ask yourself why you haven’t invested in such a strategy yet too.
Want an agency to solve your SEO problems? Contact London’s best SEO agency today.
Bonus: Benefits of SEO for Small Businesses Infographic
Over to you. Why do you think SEO is important for small business? Please share your ideas in the comment box below.
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Yes, exactly, Actually there are uncountable benefits of SEO. And SEO is the one and only option for the best ROI. SEO is not that much costly as compared to other marketing strategies. So anyone can hire the SEO Firm or individuals for their business. Trust me, through SEO you’ll earn handsome money in just a short period of time,
Hey Josh, I LOVE this article. You’ve really put together some awesome points on why SEO is important to small businesses. I feel an effective SEO campaign will really help our business grow.
Thanks,
Hasan
Cool, thanks for writing this article. It provides some really good points as to why SEO is useful for small businesses. I’ll pass this on to a couple of my local clients.
Very informative
Thank you for the great post. SEO is going to be the main channel for local businesses in near future, and business owners should know about pros and cons of their SEO strategy.
Small business get a lot of benefit from this local SEO as they get more response from this.
SEO is must for every business.
Good Job, excellent article, i loved it the way that you explained about SEO
The graphic looks simply wow.
Keep up the great work, Josh 🙂
A very good read!
Hey Josh,
Great article!! Thanks
Hi, Josh you have exactly the same as I think of SEO. It’s very much helpful in gaining potential traffic on the website. I like the way you have shared your stuff with the help of infographics & images. One of the best I have seen among others.
Thanks for posting, now finally I’ve understood why is SEO important for a business.
Hi, this article is good to know about SEO related.
Thanks for all the great info! I have people asking me all the time how they can outspend the competition and I have to try to explain to them how SEO is kind of like a magic bullet.
SEO can show your website to the consumer who’s looking for your service in search engines. All these above mentioned benefits are just awesome for any business. Keep sharing such knowledgeable articles.
Hey Josh thanks for this awesome post. I love to read such articles from professionals and when they explain the effectiveness of SEo for a business.
This is really an informative and helpful article which I ever have seen.
Looking forward to your future post!
Thanks
It is really helpful to understand SEO importance in the current era. I am also a Digital Marker running my own Digital Marketing Agency I truly found your article beneficial for my clients to understand more about SEO and internet marketing. keep writing, Stay Blessed
SEO is one of the most underrated Digital Marketing practice that yields long-term results. Moreover, you get quality traffic that is searching specifically for your product, it is cost-effective and can lead to a high return on investment.
Thanks for sharing this information. Yes it helps to bring more Customers, improve Conversion Rate and build Brand Awareness as my experience.
Hy, Great Article This kind of posts encourage us to do better. Thankyou for sharing this.
nice info, thx for share benefit of SEO
Let’s face it, one of the main reasons for having a website is to stand out from your competition and increase your customer base. Otherwise, why invest 1,000s of pounds (£) on marketing, right? Businesses that have a SEO optimised website bring MORE customers and grow as twice as fast than businesses who do not have one.
I liked that you mentioned hiring an online marketing company will help you to improve your brand awareness. My husband and I are thinking about how to advertise his business properly, and we are looking for advice about what to do. I will let him know about your recommendations to choose the right online marketing company.
Well there are ample of benefits in hiring SEO company for small business as they easily compete their competitors with SEO strategy although they need to hire best company for it which provides professional service in budget price.
Nice article. Very well explained the benefits of SEO.
There are many benefits of SEO. One is cost-effective, SEO can be a very cost-effective form of digital marketing, even against the biggest competitors and other is user mobility i.e by improving the usability of your site, your search engine rankings will improve. You can also add this to your blog to make it more effective. I hope it helps.
Thank you for sharing such useful information, i have learn a lot about importance of SEO from your blog.
Well written, The world is moving towards digital many audience are searches on the internet. Doing SEO for small business based on the target, it’s really important for any business to get success. Keep updating.
SEO is the cost-efficient technique that can help even small businesses to get their website rank higher than their competitors.